Since the early ’90s, the Internet has completely changed the way we advertise. The Internet changed the way in which people get informed and are exposed to media and advertising. These days, most online consumers will search the Web to make a decision on which company or product to choose.This is where Display Advertising comes into play.
Whether you’re just starting to get connected as a brand, working to stay connected, or looking to grow your connections
We have the social media marketing package for you. All social media packages include a 1-hour initial meeting and a review of social media presence.
All social media packages include recommendations on best channels to engage with your audience and can be customized to fit your needs and budget.
A vast selection of advertising platforms exist to meet all sorts of marketing needs.
We selected the most popular, for all their benefits.
(Google Display Network)In North America, 94% of the population can be targeted through Google Display Network, which can also reach 89% of all smartphone users. Your ad can be displayed on websites like Les-PAC, The Weather Channel and La Press. Google Display is by far the largest network for advertising online. It is definitely a must.
Yahoo and Bing With websites such as Outlook, MSN and Skype, Yahoo! Network and Bing offers several interesting platforms for online advertising, making it the perfect complement to Google.
Facebook Advertising brings exceptional demographic and interest-based targeting to your online mixed advertising. Facebook is currently the number one social network, with a penetration rate of 56% in North America. Canadians are the world’s biggest users of Facebook. 75% log on to Facebook more than once a day* and they can spend up to 20 hours per week.
Even as a rather neglected tool for advertising, YouTube offers great potential. If your company or products are dream-related (like spa, travel or automobiles), or your videos rely on humour (like Doritos, Budweiser or Old Spice), YouTube becomes an unavoidable medium that can be tapped for much cheaper than television.
In addition to conventional advertising, LinkedIn is ideal for recruiting and business networking. If you want to reach a specific group of professionals (e.g. lawyers), LinkedIn is the only medium to do so effectively.
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